It’s just not “enjoyable”
In a five star hotel last week, a waitress followed the delivery of every course with the phrase: “Please enjoy.” My guest and I commented on it each time and today, on a show named Come Dine With Me, I noticed that a hostess included the word “enjoy” anytime she did anything. I felt like throwing something at the television every time she uttered a word to which she really did not attach any genuine meaning to.
Coca Cola base their marketing primarily around the use of the word “enjoy” also and an advertising campaign for Renault by Saatchi & Saatchi focuses on responsible enjoyment. Frankly, though, it’s reached a point where this word has simply been used too often and too insincerely.
Of course we all wish to “enjoy” what we are doing, but please could the overuse of this word just cease? Everyone will find any experience vastly more enjoyable as a result.