Wed May 24, 2017 London
X

What is Lorem Ipsum?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where can I get some?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Tag: Brand

May 18, 2017

Poore Borwick

by Mark Newton

New contributor Mark Newton shares his views on the “dubious record” of Lady Borwick, Conservative parliamentary candidate for Kensington   Kensington, Kensington, its name beats the drum of the Conservative heartland of London. Tory grandees have worked long and hard to be fortified in this Bastion with greats like Alan Clark, Michael Portillo and Malcom … Continue reading “Poore Borwick”

December 9, 2016

A Catty Catastrophe

by Matthew Steeples

‘Bride of Wildenstein’ got her claws out in New York; her boyfriend learns a lesson about playing with cats   Spanish writer Miguel de Cervantes once remarked: “Those who’ll play with cats must expect to be scratched” and now, it seems, 76-year old plastic surgery obsessive and feline lookalike Jocelyn Wildenstein’s boyfriend has ended up … Continue reading “A Catty Catastrophe”

January 17, 2016

Kiel James Patrick and Sarah Vickers

by General

Described as the “preppiest man on Instagram” and a “young Ralph Lauren”, Rhode Island native Kiel James Patrick and his wife Sarah Vickers claim to “design the American dream”.

November 15, 2015

Vodka wars

by Matthew Steeples

Chase Vodka founder slates rival brands Sipsmith and Black Cow and refers to them as “crap” products

September 25, 2015

Banishing the Bentayga

by Matthew Steeples

Aston Martin pledges not to follow Bentley into the SUV market

October 4, 2014

Alessandro Carnicella

by General

As head of brand promotion at Bugatti, Alessandro Carnicella is a man whose job is the envy of many.

September 8, 2014

Beckham’s blend

by Matthew Steeples

David Beckham and Guy Ritchie launch new whisky with Diageo

July 4, 2014

A fond farewell to Juicy Couture

by Claire Rubinstein

Claire Rubinstein laments the closure of Juicy Couture’s US stores   When I heard the news that the clothing brand Juicy Couture – famed for the much maligned rhinestone bedazzled tracksuits – had shut down all its US Stores at the end of last week I was somewhat surprised.