President George H. W. Bush’s model and designer turned philanthropist granddaughter became “Lauren Lauren” when she married David Lauren, son of Ralph Lauren, in 2011. The union was described as the merger of two families who are “public but private” and of why she named her own fashion label “Lauren Pierce”, Princeton educated Bush Lauren commented: “Obviously my last name is associated with politics. But Pierce is my grandmother’s maiden name and my younger brother’s name. It’s not about downplaying my last name as much as it is about loving Pierce. And my brother is very flattered”. It’s most definitely all in the name.