Thursday, March 28, 2024

Banishing the Bentayga

Aston Martin pledges not to follow Bentley into the SUV market

 

Aston Martin’s CEO Andy Palmer illustrated his brand’s dedication to authenticity when he was recently interviewed by The Drive’s Brett Berk.

 

Banishing the Bentayga – Aston Martin confirm they will not make an SUV
Andy Palmer confirmed Aston Martin will not venture into the SUV market

 

In the feature, Berk commented:

 

“Practically speaking, every one of our customers has a Range Rover sitting in their garage. So the sensible decision would be to make a Range Rover. But our DNA doesn’t allow us to go there. There is no beauty in there. You cannot make a beautiful SUV, it’s impossible. Because the raison d’être of an SUV is basically maximizing versatility, maximizing space, which means you make a box. And boxes aren’t beautiful”.

 

Focusing on specialisation on high-end sports cars is a sensible approach for Aston Martin given their foray into the super-mini market with the Cygnet was such a disaster. The Range Rover will always remain the king of 4x4s and though it will sell like hotcakes, Bentley’s Bentayga is nothing but an ugly duckling.

 

 

Subscribe to our free once daily email newsletter here:

     

    The Steeple Times
    The Steeple Times
    We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    £1 per week Supports The Steeple Times

    Help journalism to remain honest & independent. You can make a difference to the world today.

    3,573FansLike
    2,068FollowersFollow
    16,731FollowersFollow
    4,962SubscribersSubscribe

    Subscribe For DAILY NEWS

    Please subscribe, like and share this unique site, it helps us tremendously. The Steeple Times in return will send you an email at noon each and everyday, that we sincerely hope you will enjoy & look forward to seeing in your inbox.

    AD
    Advertisement

    Trending Now

    Getting One’s Goat – A Cheesy Conundrum – Goat vs Goats vs Goat’s vs Goats’ Cheese

    Matthew Steeples explores conundrum of how to describe cheese made from goat’s milk and shares thoughts of Susie Dent to Alan Rusbridger, Christine Hamilton, Jay Rayner, Matthew Jukes, Mic Wright, Nigella Lawson, Matthew Wright, Tom Parker Bowles and Samantha Markle on goat cheese.

    Most Popular Articles

    The Phil & Matt Show

    Phillip Schofield filmed smoking shisha with his alleged ex-lover Matt McGreevy (and pictured in bed thereafter); another image shows the pair together in photograph...

    Was Mucky Minx Meghan Markle A ‘Yacht Girl’ For ‘Randy Andy’?

    As author Kirby Sommers suggests that the then Meghan Markle likely spent time with Prince Andrew and Jeffrey Epstein before she met Prince Harry, we again highlight the mucky, murkiness and mendacious manner of this alleged “yacht girl.”

    SchofieldLite

    ‘Politicalite’ suggest Phillip Schofield orchestrated his ‘mass coming out’ after a former ‘This Morning’ runner had gone to the press about a supposed relationship...

    Meddling Meghan Markle Expose – Attwood, Hopkins & Steeples

    Expose interview with Matthew Steeples by Shaun Attwood and Jennifer Hopkins about the former Meghan Markle watched over 73,000 times in 16 hours since it aired; Steeples condemns hapless Prince Harry and his meddling menace wife.

    Ampika Pickston

    Oldham born divorcee and former glamour model Ampika Pickston describes herself as “feisty, fun loving and warm hearted”. Now based in Hale Barns, Cheshire...

    Justice for James Scurlock

    Power of social media proven after senseless killing of James Scurlock in Omaha, Nebraska allegedly by a controversial bar owner named Jake Gardner who has been photographed with Donald Trump.

    Nasty NestSeekers

    Entitled Hamptons brat Jonathan Davis exposed for allegedly squatting in Sag Harbor during the coronavirus lockdown; it turns out he’s a realtor with NestSeekers.
    [td_block_6 custom_title="Most Liked..." sort="popular7"]