The overuse of the word “pop-up”
On Radio 4 this morning, a presenter commented: “I refuse to call it a ‘pop-up’. If we have any more of them, I’ll pop”. At a lunch yesterday I debated the description with a number of others and was surprised to find that the majority felt that it hadn’t quite reached the realms of “gastropub”.
I dislike the phrase myself because it’s used far too liberally. People used to organise garage and jumble sales. They opened temporary boutiques and short-term galleries. Now they insist, whatever the circumstance, of calling it a “pop-up”.
I am certain many readers will disagree with me so, therefore, I’ve just decided to “pop-out”.