The early demise of Maybach
Last week, Damiler AG closed down the Maybach brand earlier than expected. Having lost $1 billion on a brand that failed to steal market share from Rolls-Royce and Bentley, the company plainly realised waiting until 2013 would not help recoup a single dollar of their investment.
Priced between £279,095 and £367,490, these luxury vehicles failed to capture the imaginations of the rich. Other than Madonna, Samuel L. Jackson and Jay-Z, most found themselves used by hotels and upscale corporations. They were vehicles that had to be chauffeur driven and ones that lacked the versatility of, for example, the Bentley Mulsanne which are as regularly owner driven.
Here, therefore, we feature a picture of a Maybach in a burnt out woodland setting complete with a Lady Gaga lookalike. We declare it The Steeple Times picture of the week.
May the Maybach rest in peace.