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OPULENCE & SPLENDOUR

Luxury and the arts From houses to cars and from Hockney to van Dyck, a profile of the best and the worst

Video of the week: Bond’s Range

The launch of the 2014 Range Rover Sport

 

Tomorrow, 26th March 2013 at 7.30pm EDT, the 2014 Land Rover Range Rover Sport will be unveiled at the 113th New York Motor Show. In a departure from the traditional way in which cars are launched, Land Rover have drafted in James Bond star Daniel Craig to star in a video advertising campaign that will accompany this. It will conclude with a live-stream movie shot in “secret locations” around Manhattan.

 

Daniel Craig arrived by Range Rover for the premiere of "Skyfall" last year
Daniel Craig arrived by Range Rover for the premiere of “Skyfall” last year
A leaked image of the 2014 Range Rover Sport. The vehicle will be available as a 5.0 litre V8, 5.0 litre supercharged V8 and a 3.0 litre supercharged V6.
A leaked image of the 2014 Range Rover Sport. The vehicle will be available as a 5.0 litre V8, 5.0 litre supercharged V8 and a 3.0 litre supercharged V6.
The rear of the car
The rear of the car

 

 

Prior to the release of the car, which has a starting price of £55,000, a spokesman for Jaguar Land Rover stated:

 

“The all-new Range Rover Sport will be driven through the streets of Manhattan in a ground-breaking live event which will preview the new vehicle’s transformed on-road dynamics and unrivaled breadth of capability”.

 

“Land Rover has also worked with a Hollywood director and production company to create a unique reveal – both to a live audience in New York and via a global online broadcast”.

 

“The dynamic, fast paced drive will feature the all-new Range Rover Sport – Land Rover’s fastest, most responsive and agile vehicle ever – along with a very special and very British Land Rover ambassador”.

 

“It is fitting that the event takes place in New York City, as the New York metropolitan area is the largest Range Rover Sport market in the world”.

 

Separately, images of the new vehicle being prepared for the filming in a workshop have leaked out already. Though Bond’s cover may already have been blown, it’ll be well worth logging in tomorrow to see yet another example of groundbreaking promotional campaign by Land Rover.

 

Watch the trailer for the video and register to see the live launch at: https://newrangeroversport.landrover.com/us/en#entice

 

Follow the discussion on Twitter at: #NewRangeRoverSport

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