The launch of the 2014 Range Rover Sport
Tomorrow, 26th March 2013 at 7.30pm EDT, the 2014 Land Rover Range Rover Sport will be unveiled at the 113th New York Motor Show. In a departure from the traditional way in which cars are launched, Land Rover have drafted in James Bond star Daniel Craig to star in a video advertising campaign that will accompany this. It will conclude with a live-stream movie shot in “secret locations” around Manhattan.
Prior to the release of the car, which has a starting price of £55,000, a spokesman for Jaguar Land Rover stated:
“The all-new Range Rover Sport will be driven through the streets of Manhattan in a ground-breaking live event which will preview the new vehicle’s transformed on-road dynamics and unrivaled breadth of capability”.
“Land Rover has also worked with a Hollywood director and production company to create a unique reveal – both to a live audience in New York and via a global online broadcast”.
“The dynamic, fast paced drive will feature the all-new Range Rover Sport – Land Rover’s fastest, most responsive and agile vehicle ever – along with a very special and very British Land Rover ambassador”.
“It is fitting that the event takes place in New York City, as the New York metropolitan area is the largest Range Rover Sport market in the world”.
Separately, images of the new vehicle being prepared for the filming in a workshop have leaked out already. Though Bond’s cover may already have been blown, it’ll be well worth logging in tomorrow to see yet another example of groundbreaking promotional campaign by Land Rover.
Watch the trailer for the video and register to see the live launch at: https://newrangeroversport.landrover.com/us/en#entice
Follow the discussion on Twitter at: #NewRangeRoverSport