Combining a mix of society's last word and both wit and wisdom, The Steeple Times covers food, drink and fine dining as well as luxury, travel, the arts, individuals of influence and current affairs in the United Kingdom, America and elsewhere. We are best described as being akin to "a cross between The Huffington Post and Private Eye".
The magazine's following is affluent, engaged and international. With 41% of readers coming from the UK and 38% from America, The Steeple Times also has strong presence within Canadian, Italian, German and Australian territories.
Mr Novikov controls over 50 restaurants in Moscow but doesn’t have an office. He started out with a loan of $50,000 from a Soviet cooperative after being turned down for a job at McDonalds. He now also owns supermarkets, cinemas and florists and is dubbed the “blini baron.” Aside from his 7,000-person empire, he owns the £26m Villa Fontanelle on Lake Como and is said to be especially partial to bread, black cherries and apricots.