A Russian owned estate agency specialising in the London market’s website is nothing but comical
Estate agents are known to be creative and somewhat flamboyant as wordsmiths and their marketing brochures are often peppered with words such as “exceptional”, “stunning” and “superlative”. A Russian firm that has entered the UK market, however, truly takes the biscuit in that their website is nothing but pure comedy.
LonGrad – a firm which also markets itself by plonking a GAZ Volga emblazoned with it logo outside Harrods – boldly describes itself online as “the best real estate agency in London” and a firm that has “helped hundreds of compatriots to buy property in London”. It is a firm “for those who value their time” and one that operates by the modus operandi: “I called. I saw. I bought”.
Elsewhere on the site the firm announces that they also sell castles and of such activity, they comment: “Successful people are buying a house in England! Fine people buy castle [sic]”. Of such properties, they add: “Some of them are priceless, but be bought. But some salable [sic], but unchanged”.
LonGrad is certainly different but it might be wise that this firm employ a new copywriter.
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