Jason Shifrin, the publicity craving author of the most originally titled Money, Money, Money, took to social media to defend the rightly tarnished name of his former PR representative Max Clifford’s daughter, Louise, in October 2015. A client of the convicted sex offender when he did the media circuit in 2011, former Rolls-Royce cleaner turned jewellery salesman Shifrin announced in the Daily Express that he and wife “owed gangsters £7 million” and boasted of his childhood friendship with The Apprentice’s Lord (Alan) Sugar elsewhere at that time. He’s now reduced to stating: “Have a dream and stick to the plan” to his 1,300 followers on Twitter. How terribly swell.
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