Born in Banchory, Aberdeenshire in 1985, Pete Cashmore founded Mashable, a “one-stop-shop” digital media news and blogging site, in his bedroom in 2005 with the aim of “changing the world”. The firm now has over 120 employees, is based in New York and has 9 million followers on Twitter and achieves over 45 million unique views per month. He was once described as “one of the most influential voices of his generation – on and offline” and was also called “more than just a superb head of hair” by Hearst’s Town & Country magazine in 2016.