A member of the House of Medinaceli, Rafael de Medina y Abascal turned his back on a career with Credit Suisse to work in fashion with Massimo Dutti. His 2010 wedding to architect Laura Vecina was attended by the Duchess of Alba, Valentino Garavani and Carolina Herrera. De Medina has over 8,500 followers on Twitter and tells them: “One life. Live it well”.