Mr Novikov controls over 50 restaurants in Moscow but doesn’t have an office. He started out with a loan of $50,000 from a Soviet cooperative after being turned down for a job at McDonalds. He now also owns supermarkets, cinemas and florists and is dubbed the “blini baron.” Aside from his 7,000-person empire, he owns the £26m Villa Fontanelle on Lake Como and is said to be especially partial to bread, black cherries and apricots.
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His restaurant in Berkeley Street, Mayfair is one of the best to have opened in 2012. I eat there all the time.
I love the bar at Novikov in W1 – it’s full to the brim of stunning ladies!!!!!!