Monday, November 25, 2024

Picture of the Week: Lapo’s Houndstooth

Fiat’s latest creative campaigns show pure marketing genius

 

Lapo Elkann is regularly described as “Fiat’s own fashion icon” and yet again recently he pulled off a coup when he was photographed in Milan in a striking black and white 500 Arbarth.

 

Lapo Elkann gets out of his 'Houndstooth' Fiat 500 Arbath in Milan
Lapo Elkann gets out of his ‘Houndstooth’ Fiat 500 Arbath in Milan
A Fiat 500 captured 'swimming' in Miami
A Fiat 500 captured ‘swimming’ in Miami

The car, decorated in a pattern variously described as ‘Houndstooth’ and ‘Pied de Poule’, was most definitely attention grabbing and for that reason we make it our picture of the week.

 

Separately, the Mail Online reported on Elkann’s company filming a truly innovative advertising campaign featuring a fleet of 500s “swimming” off Miami’s South Beach. These shots will be used, the paper reports, in a commercial in which a narrator supposedly states: “The next wave of Italian’s has come to America”.

 

 

Subscribe to our free once daily email newsletter here.

The Steeple Times
The Steeple Times
We research and background check our articles. If you believe we have made and error in some detail please get in touch, we seek always to write the truth and stand against a press owned by a self selected few. Please help us, we will accept all your likes, subscriptions and anonymous suport. The Editor and his team at the Steeple Times.

1 COMMENT

Comments are closed.

BOOK BELOW
3,573FansLike
2,068FollowersFollow
16,731FollowersFollow
4,962SubscribersSubscribe

£1 per week Supports The Steeple Times

Help journalism to remain honest & independent. You can make a difference to the world today.

Subscribe For DAILY NEWS

Please subscribe, like and share this unique site, it helps us tremendously. The Steeple Times in return will send you an email at noon each and everyday, that we sincerely hope you will enjoy & look forward to seeing in your inbox.

Trending Now

Most Popular Articles

The Phil & Matt Show

Phillip Schofield filmed smoking shisha with his alleged ex-lover Matt McGreevy (and pictured in bed thereafter); another image shows the pair together in photograph...

Was Mucky Minx Meghan Markle A ‘Yacht Girl’ For ‘Randy Andy’?

As author Kirby Sommers suggests that the then Meghan Markle likely spent time with Prince Andrew and Jeffrey Epstein before she met Prince Harry, we again highlight the mucky, murkiness and mendacious manner of this alleged “yacht girl.”

SchofieldLite

‘Politicalite’ suggest Phillip Schofield orchestrated his ‘mass coming out’ after a former ‘This Morning’ runner had gone to the press about a supposed relationship...

Meddling Meghan Markle Expose – Attwood, Hopkins & Steeples

Expose interview with Matthew Steeples by Shaun Attwood and Jennifer Hopkins about the former Meghan Markle watched over 73,000 times in 16 hours since it aired; Steeples condemns hapless Prince Harry and his meddling menace wife.